A simple guide to social media

How to market your brand / book / website on social media:

Set up a Facebook page and/or group where you will post regular news items (from your site and those of other relevant sites). Attract attention to it by posting it in other related Facebook groups (search in Groups for related keywords for your topic). Keep it updated regularly.

Set up a Twitter feed where you will post regular news items (from your site and those of other relevant sites). Attract attention to it by following other similar Twitter accounts (search for related keywords for your topic) and retweet and reply to their tweets. Keep it updated regularly.

Set up a blog where you will post regular blogposts about topical items in your subject area. Attract attention to it by adding other similar blogs to your blogroll (search for related keywords for your topic) and post comments on their blogs. Keep it updated regularly.

If you don't "get" Twitter, there's a remarkably succinct and clear summary of what it is and how it works in today's verdict on the Twitter joke trial. (PDF)

Using HootSuite (a paid service), you can also automatically send your blogposts to Twitter and Facebook.

Introduction to social media

Report by Sue Woolley

Lifespan Religious Education Conference 2011
Star Island, New Hampshire, 16 – 23 July 2011
Report on Social Media Workshop by Sue Woolley

Thanks to the generosity of the Manchester Academy Trust and the Hibbert Trust, I was able to attend this conference. The basic structure of our own Hucklow Summer School is based on this Unitarian Universalist conference, so many elements were familiar to me: the morning devotions, the daily theme talk, the compulsory morning workshops, optional afternoon activities, and lantern-lit procession to evening worship.

The morning workshop that I attended was led by the dynamic Peter Bowden, who is a “church growth consultant and Unitarian Universalist change agent” (to quote himself) who has dedicated his life to helping UU congregations to understand social media and to use them effectively. His blog (which is well worth looking at) is UU growth. I am writing the workshop up without much comment, as the things he was telling us are just as relevant to Unitarian congregations in the UK as to UU congregations in the US, if not more so.

Read the rest of the report →

How to promote your blog

1. Comment on other bloggers' posts - if your comment is interesting and polite, they might drop by to read your blog
2. Add other blogs to your blogroll - they may return the favour (but never ask to be added to someone's blogroll, it's really tacky)
3. Follow other bloggers and add them to your Google Reader
4. Get yourself added to Unitarian Universalist and Unitarian blog aggregators
5. Have a Twitter account, link it to HootSuite and have HootSuite update your Twitter and Facebook accounts automatically whenever you publish a new blog-post

UU It Gets Better video

UUA Presents "It Gets Better" Video

The UUA Office of Youth and Young Adult Ministries recently released a video in support of lesbian, gay, bisexual, and transgender (LGBT) youth, encouraging them to seek out UUism as a welcoming faith community that affirms each person's worth, regardless of race, creed, gender, or sexual orientation.

The "It Gets Better" project is a collection of videos produced by people across the globe aimed to offer hope and inspiration for LGBT teens.

Watch the video now.

How to create a blog

Here's a video from Blogger about how to set up a blog.

What are they Twittering on about?

My presentation from the GA Communications Commission session can now be viewed online.